Riporto la notizia dall'Egyptian Gazette. Non c'è che dire: un genio del marketing!

(Sarà poi vero che lo fa esclusivamente per beneficenza?)

Hawass sells hats for charity

Egypt's top archaeologist has made about US$500,000 for a children's charity by selling copies of his leather hat,

which carries his picture and signature during a recent overseas tour, the Middle East News Agency (MENA) said yesterday. Zahi Hawass said that the replicas of his hat were sold for US$45 each, it added.He said that he would donate the money for Egypt's children.